







I.001
Urban Buds
Words
Preface
Originally conceived as an MDes graduation project at the Design Academy Eindhoven, Urban Buds debuted at Milan Design Week in 2010, presenting a novel approach to repurposing neglected urban spaces into communal hubs for food cultivation, production, and sharing. The project celebrates cultural diversity and strengthens social connectivity through the act of gardening.
Concept and Design
Urban Buds consists of a series of portable, soil-filled units designed as mobile gardens—metaphors for the cultural identities individuals carry when relocating. Each garden-suitcase accommodates approximately 36 plants, which grow vertically along fabric-covered side panels supported by an aluminum frame. This design empowers individuals to cultivate fruits and vegetables, transforming each unit into a personalized expression of their tastes, traditions, and cultural heritage.
Social and Cultural Impact
By reclaiming underutilized urban spaces, Urban Buds transforms gardening into an act of cultural expression while fostering social interaction and community connection. Between 2011 and 2012, the project was adopted by the city of Eindhoven and installed in two neighborhoods within the municipality. More than just a means of sustenance, the initiative encourages food cultivation as a shared experience that reinforces identity and belonging. Gardening, in this context, becomes a powerful medium for storytelling, bridging cultural divides, and strengthening community cohesion.
Team
Design
Gionata Gatto
Photography
Studio Gionata Gatto
Exhibitions
01.10.2009 – 07.10.2009
Sotheby’s, London (UK)
14.04.2010 – 19.04.2010
Fuorisalone, Galleria Rossana Orlandi, Milano (IT)
30.09. 2011 al 13.11.2011
Futuro Textiles, Museo del Tessuto di Prato (IT)
04.04.2014 – 22.02.2015
Italian Design Beyond the Crisis: Autarky, Austerity, Autonomy, Triennale di Milano (IT)
Press
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